CATA "Dear Rider" Campaign
For this campaign, multiple buses were wrapped with a vintage “postcard” design featuring Lansing-area attractions, which appeared on various routes systemwide. When a rider boarded a postcard-wrapped bus, their ride was free.
Full-Size Buses
"Dear Rider" exterior bus wrap
Planetarium/space interior
River trail interior
Zoo/safari interior
High Caliber Karting interior
Cutaway Buses
The design was adjusted for these smaller buses, which featured a unique set of interior wraps.
Cutaway bus exterior
Lansing Capitol Building Interior
Ingham County Fairgrounds interior
Contest Materials
In addition to rides being free on the wrapped buses, there was also a contest where riders could submit completed puzzles (found on postcards) for a chance to win prizes.
Postcards, each featuring a different puzzle on the back
Sandwich board sign explaining contest
Decal on bus interior explaining the contest
Social posts explaining contest and announcing winners