As a new product, NoGag needed every aspect of a product brand built out from logo and messaging, to packaging and website.
About the Project
NoGag is a dental care product that increases patient comfort during dental procedures by temporarily reducing the impulse to gag. This product is one of many under the Orion Innovations parent brand. In the process of developing an identity for this individual product, we had to be conscientious about the parent brand and strike a style that would be complementary within the suite of products. One requirement for the brand was that 3 dots had to be incorporated, as they represent the 3 stars in Orion's belt and ties back to the parent brand for consistency. Being that it is a dental product, we chose a cooler color palette that is typically associated with dental care and visually emphasized the calm patients would experience using the product.
