Have you ever had a dream where your company’s website was ranked first on Google for every single keyword you had ever targeted? Oh, and you were standing on top of the world, yelling, “I did it! I did it! Take that, world!”

No? Is that just us? Well then…

Even if you’ve never had that exact dream — if your website is an integral part of your company’s business, then you’ve probably had a goal of reaching the #1 position in search engines — or at least be in the top five. 

You’ve started thinking about a website redesign project plan for your business and wondering, do I really need to redesign my site right now? We just launched it a few years ago. Your website serves many purposes and the optimal time to update may depend on several factors, but a company website’s primary goal is to generate leads.