IS THE WOW IN YOUR WEBSITE?

Your website was created to be your company’s best and most useful digital asset. When it was born, you made a fuss over it. You trained it to generate leads, promote your brand, and act as your virtual storefront. Now that it’s gotten older, though, it may be looking and acting tired, slacking off instead of keeping up with current trends.

The truth is, as your business and technology continue to evolve, your website might start to look dated. And, just as you invest in your company’s human assets, the time and attention you devote to nurturing your site can mean the difference between a website that works and one that wows.

Whether you need a simple website refresh or a complete redesign, these tips can boost your ROI

You already know a strong website and digital strategy is essential to growing your business, but how well is your website actually performing? How does it rank against your competitors? What improvements should be made to help you market and grow better?

A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

And just like that, over 3,000 of the largest companies in the world are now eligible to start using Drupal 8 for their Investor Relations websites starting in January 2017.

Nasdaq Corporate Solutions – the sector of Nasdaq that develops, hosts, and maintains Investor Relations websites for more than 4,000 companies – has recently announced that Drupal 8 will be the base for the next generation of Investor Relations website platforms.

Ever wonder what should be the most important element in your website redesign? Well, let’s see if you can figure it out by answering a few questions.

How many times have you browsed a website only to find that you couldn’t find what you were looking for? Have you ever logged on to a site on your mobile device and discovered that it wouldn’t display properly? Have you ever had to search for the search box?

You can probably guess where we’re going with this. That’s right — navigation and accessibility.

It seems like we’re always on the move. We move to new homes, to new cities, to new jobs — someday we might even move to a new planet! Whatever the situation, most of us do our best to ensure that others can easily find us after we’ve moved. We send out cards via the postal service, update our job on our social media platforms, and if we packed our bags and headed to Mars I’m sure we would send out an interplanetary alert — or at least shout it from the roof tops.

Imagine you are visiting a new city and  want to know the best places to eat so you pull up Google maps and type “restaurants” in the search box.  Nothing comes up. So you try “food”, then “fast food”, then “I’m hungry find me a place to eat!” None of these work. You try the “explore food & drinks near you” option and your map returns an “I have no clue where you are” message. Hmmmm.

After working a long day at the office, isn’t it nice to come back to a clean, beautiful home that houses a perfect family, with dinner on the table and a loyal pet at your feet?

In a perfect world, sure. But, I think we all know the reality. After work, you go to pick up one child from practice, then another child from rehearsal — only to discover that the “rehearsal” was actually the main performance. You apologize, then scramble to find a fast food venue that satisfies everyone. But (whoops), you forgot to get gas and now your car is puttering as you finally pull into your driveway at 9 p.m. And the madness of everyday life will start again tomorrow…with an empty gas tank.