Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).

But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.

Think about the last time you had a dull, disappointing meal. Did it seem like something was missing? Perhaps it wasn’t spicy enough, or maybe it could have used dash more garlic? The point is, if the proper seasoning had been added, the meal might have been better.

The same goes for the use of visuals in social media. A brand can easily come across as boring or dull without the use of consistent imagery and video. But with a dash of visual appeal and a touch of excitement, a brand’s social media marketing effectiveness can skyrocket.

Ever needed a friend’s opinion on which shirt to buy? Maybe you want to see their reaction to one of your witty comments? Well, now there’s (another) way to video message your friends—and this time, it’s even simpler. Facebook launched a visually-focused feature that they say will bring life and authenticity to your text conversations—through seamless instant video.