Remember the “good old days?” It might have been growing up in a small suburb, where you could walk to the ice cream store and see multiple friends along the way. Or maybe it was when you could disco the night away? Perhaps it was when you biked through your neighborhood while you listened to Michael Jackson’s “Thriller” on your Sony Walkman. Or, maybe when you listened to boy bands after school, or played video games until it was time for bed.

What makes search engine optimization (SEO) so fascinating? At InVerve, we love it because the process is constantly evolving. As the world continues its pattern of technological innovation, people regularly change how they consume information.

Google CEO Sundar Pichai claims that 20 percent of queries on its mobile app and Android devices are voice searches. This percentage is only expected to grow; comScore predicts that 50 percent of all searches are going to be voice searches by 2020.

You get the point. Voice search is the next “big thing.”

After working a long day at the office, isn’t it nice to come back to a clean, beautiful home that houses a perfect family, with dinner on the table and a loyal pet at your feet?

In a perfect world, sure. But, I think we all know the reality. After work, you go to pick up one child from practice, then another child from rehearsal — only to discover that the “rehearsal” was actually the main performance. You apologize, then scramble to find a fast food venue that satisfies everyone. But (whoops), you forgot to get gas and now your car is puttering as you finally pull into your driveway at 9 p.m. And the madness of everyday life will start again tomorrow…with an empty gas tank.