IS THE WOW IN YOUR WEBSITE?

Your website was created to be your company’s best and most useful digital asset. When it was born, you made a fuss over it. You trained it to generate leads, promote your brand, and act as your virtual storefront. Now that it’s gotten older, though, it may be looking and acting tired, slacking off instead of keeping up with current trends.

The truth is, as your business and technology continue to evolve, your website might start to look dated. And, just as you invest in your company’s human assets, the time and attention you devote to nurturing your site can mean the difference between a website that works and one that wows.

A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.

If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.

Moving through your website, whether it’s on a tablet or desktop, should be as smooth as floatin' on a cloud. Ensuring that the user experience (UX) on your site is pleasant and seamless is just as important as the content you put on it. Responsive and adaptive are two concepts that are crucial in web design. It can be difficult to differentiate between the two, as they are often conflated and confused together to mean make my site look good on all the devices. While it's true that responsive and adaptive design techniques have that goal in common, the two concepts go about it in different ways.