Fact: people love free stuff.
Another fact: a well-designed and executed social media contest or sweepstakes can grow your business and capture customer attention with little overhead cost.
In 1951, the first live televised broadcast took place when former U.S. President Truman spoke at the Japanese Peace Treaty Conference in California. The world has come a long way since then; many things have come and gone, but live video has remained steady as a popular mode of mass communication and source of entertainment.
Have you ever been immersed in an interesting conversation one minute, only to find yourself lost in a sea of technological jargon the next?
Our inbound marketing team throws around a myriad of terms and abbreviations throughout our work week — but such terminology could be confusing to business professionals unfamiliar with the industry and our agency.
There aren’t many social platforms with “one billion monthly users” in the world, so when the opportunity arises for social media marketers to create and target ads on such platforms, they practically drool. That’s exactly what’s happening as Facebook begins “very small” testing in Thailand and Australia to implement targeted ads inside Messenger itself.
What makes search engine optimization (SEO) so fascinating? At InVerve, we love it because the process is constantly evolving. As the world continues its pattern of technological innovation, people regularly change how they consume information.
Google CEO Sundar Pichai claims that 20 percent of queries on its mobile app and Android devices are voice searches. This percentage is only expected to grow; comScore predicts that 50 percent of all searches are going to be voice searches by 2020.
You get the point. Voice search is the next “big thing.”
Picture this: You’re sitting at the doctor’s office, patiently waiting to be seen. After an hour, you need a pick-me-up so you pull out your phone and head to Buzzfeed. Lucky for you, there’s a list of the most Instagram-worthy travel destinations. And just a day prior, you told your partner you had to get out of town for a week.
Hoping to travel to one of these newly-found destinations, you copy the URL and paste it into your Facebook Messenger. Off it goes to do your convincing for you (you hope). Guess what? Your action just became a part of “dark social."
Ringing in the New Year, 2017 has a lot to offer in the world of marketing. 2016 was great, don’t get us wrong. It brought us enhanced visuals, real-time social media, and a new world of mobile experiences (see the 5 hottest marketing trends 2016 had to offer).
But now technology is a year older, a year wiser, and it’s rapidly changing. Marketers have never had so many channels, technologies, and products at their disposal to leverage their overarching strategies. We came up with our list of the hottest marketing trends on the 2017 horizon.
Here’s the age-old question: What is the difference between digital and inbound marketing? Well, maybe it can’t be an age-old question when neither digital nor inbound are older than a recent college graduate.
Surprisingly, a cone is a great way to differentiate the two. A cone is a simple shape, but it comes in handy for this comparison. A cheerleader’s megaphone, for example, is used to shout messages for everyone to hear. In a nutshell, that’s digital marketing.