While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.
Hand drawn illustration, prominent typography and variable fonts, bright, bold colors are all trending in graphic design this year. If you missed out, read our previous blog “What’s Trending in Graphic Design Now.” But there are also a few other continuing and emerging trends —including original photography and image treatments, minimalism, retro and vintage looks, and minimalism.
Let’s explore those now.
The discipline of graphic design is not easily defined. It’s dynamic — always changing, fluid, and eager to embrace the next big thing (or to at least give it a try). And as design evolves, trends take shape. Last year, we saw the development of some distinct trends in design — particularly as related to the use of graphics for websites and social media. Some of these will still be hot in 2018, and there are some new trends emerging, too. Let’s take a look!
Where would you go if (or when) the Zombie Apocalypse begins? Have you researched where the safest places would be? Examined the best materials and self-defense mechanisms? Studied the movements and different forms of zombies?
Well, just like research could be the key to surviving the Zombie Apocalypse, it’s also an essential key in planning a new logo for your business. Developing a great logo design takes time, research skills, and — of course — a great graphic designer on your team. It’s also important to know how it works with helping to brand your company.
Have you ever come up with an ingenious food combination that most people wouldn’t think could possibly be good? Like the classic potato chips-in-sandwich union? Or the broccoli and Cheetos bowl? Don’t forget the Sriracha and peanut butter burger (we’re very serious).
Just like these unique combinations, graphic design and marketing are two very distinct disciplines — which together can create something magical (like a grilled ham and Doritos sandwich).