BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.
There aren’t many social platforms with “one billion monthly users” in the world, so when the opportunity arises for social media marketers to create and target ads on such platforms, they practically drool. That’s exactly what’s happening as Facebook begins “very small” testing in Thailand and Australia to implement targeted ads inside Messenger itself.
Ever needed a friend’s opinion on which shirt to buy? Maybe you want to see their reaction to one of your witty comments? Well, now there’s (another) way to video message your friends—and this time, it’s even simpler. Facebook launched a visually-focused feature that they say will bring life and authenticity to your text conversations—through seamless instant video.
