Whether it's on the west coast, east coast, or right here in Lansing, Michigan…a website is accessible to visitors across the globe. The design of a website should greet visitors in a warm and welcoming matter, functioning to serve their needs and provide them with the information they came to find.
Although the content differs across any and all websites depending on the organization, there is one element that is (usually) featured on every page: a company logo. (If the logo isn’t on the website, we have a bigger problem).
A logo is a single piece of a company’s branding strategy. It acts almost like a small, 24/7 advertisement reminding people, “hey, this was made by us” or, “this is offered by us.” Ask yourself: what does the logo say about the company? Even more so, how is it influencing the website design?