There’s no denying it; consumers judge a brand by its advertising, a book by its cover, and a website by its design. A Consumer Web Watch study concluded that consumers “judge on aesthetics” when it comes to websites. It’s why web designers focus their efforts on making sure the sites they design are pleasing to the eye and make the right first impression.

 

 

 

BREAKING: Facebook Business, the marketing and advertisement creation platform for ads on Facebook, has just announced that they will now be offering Split Testing in ads, apart from the traditional A/B testing that has been important for marketers in the past to understand which of their ads perform best.

 

Fact: people love free stuff.

 

Another fact: a well-designed and executed social media contest or sweepstakes can grow your business and capture customer attention with little overhead cost.

 

 

In 1951, the first live televised broadcast took place when former U.S. President Truman spoke at the Japanese Peace Treaty Conference in California. The world has come a long way since then; many things have come and gone, but live video has remained steady as a popular mode of mass communication and source of entertainment.

 

 

The U.S. Department of Justice (DOJ) has set the implementation of the Americans with Disabilities Act (ADA) Web Content Accessibility Guidelines (WCAG) 2.0 to go into effect in 2018. With less than a year left until the enforcement begins, businesses are looking at ways to make their sites WCAG website compliant. If you’re already planning to update your existing website — or build a new one — be sure that these guidelines are implemented in the design.

 

 

Have you ever been immersed in an interesting conversation one minute, only to find yourself lost in a sea of technological jargon the next?

 

Our inbound marketing team throws around a myriad of terms and abbreviations throughout our work week — but such terminology could be confusing to business professionals unfamiliar with the industry and our agency.

 

 

There aren’t many social platforms with “one billion monthly users” in the world, so when the opportunity arises for social media marketers to create and target ads on such platforms, they practically drool. That’s exactly what’s happening as Facebook begins “very small” testing in Thailand and Australia to implement targeted ads inside Messenger itself.

 

What makes search engine optimization (SEO) so fascinating? At InVerve, we love it because the process is constantly evolving. As the world continues its pattern of technological innovation, people regularly change how they consume information.

 

Google CEO Sundar Pichai claims that 20 percent of queries on its mobile app and Android devices are voice searches. This percentage is only expected to grow; comScore predicts that 50 percent of all searches are going to be voice searches by 2020.

 

You get the point. Voice search is the next “big thing.”