A website is like a house. If you don’t have one, you need one. Whether you buy or build, a house fulfills Maslow’s hierarchy of needs; warmth, rest, security, safety.
If you have a house, it’s most likely going to need to be updated at some point. Sometimes it just needs a fresh coat of paint here and there, but sometimes it’s going to need a complete overhaul, especially if it’s not meeting the needs mentioned above.
While you shouldn’t do something just because it’s popular, utilizing the latest design trends can be a great way to capture the attention of your audience in order to share your story and solve their problems.
Video calls are life now.
Since the country went fully into lockdown mode, almost every aspect of life has moved online. From work meetings and conferences, to day camps and even happy hours and game nights. There is no denying that the world is spending more time behind a screen than ever before.
No, this isn’t a blog post about kitchen gadgets, but it might sound like it. Funnels. Flywheels. A veritable kitchen sink of digital marketing tactics.
Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team? Many people are turning to video conferencing tools, like Zoom, which we've been using for years here at InVerve.
What is Marketing Technology?
Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler. MarTech can help any kind of business run better by improving the marketing team’s effectiveness, strategies and activities. MarTech does this through automation, e-commerce and connectivity, to name a few. Marketing tools have developed alongside the changes in today’s technology to help businesses of all sizes market their products and services better.
