Networking for B2B businesses relies on industry events and meetups, but these don’t happen every day, making them somewhat unreliable. Similarly, the potential leads for a B2B business aren’t exactly the general public. When attempting to reach such a small, segmented list of buyer personas, the best place to turn includes virtually everyone you want to reach: social media platforms.
Corporations aren’t the only ones developing a marketing automation strategy these days. Businesses of every size take advantage of marketing automation techniques, allowing certain marketing messages to be sent automatically. This frees up more time to work on other aspects of your business, such as marketing work that requires more of a hands-on approach. However, one wrong move and your correspondence will become just another spam email sent to the junk folder.
Keyword popularity research is an imperative part of search engine optimization. Keywords are the lifeblood of inbound marketing content. With an endless amount of content on the internet, keywords help you sift through all the clutter so you can be seen. By targeting specific personas, you can cater your content to them by learning about the keywords they use so your content will appear at the top of their searches.
Twitter is employing a social media algorithm for the first time in the platform’s history, and people are not thrilled. This means that instead of tweets appearing in reverse-chronological order, an algorithm will be used to boosts posts that are considered more relevant to the reader.
Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest. What do all of these have in common? They’re tools you can leverage to build your company’s brand. The concept of social media was first introduced in 1997 when Six Degrees was launched. This platform allowed people to upload a profile and add friends – built on the idea that every person in the world could connect by only six degrees of separation.
Every web page needs a label. Telling both human visitors and search engines what the main topic of each page on your business website is done through the use of a 50- to 60-character title tag.
Title tags are part of what are known as meta tags, and originally these tags were used to tell search engines about the website. The most popular meta tags were the title tag, the meta description and keywords. The problem? People tried to use these tags to "game" the system by stuffing them full of keywords and terms.
Marketing best practices are consistently shifting toward personalized content as a way to boost conversion rates. In today’s digital world, we’re exposed to thousands of advertising messages from banner ads to press releases every day. The key to standing out in this endless sea of digital advertising is creating content that appeals to your readers’ emotions.
Content marketing with HubSpot is incredibly efficient. Busy marketing firms don’t have the time to hunt down reports from a dozen different websites, and businesses would rather spend their time running their business instead of marketing it. HubSpot has taken both of these viewpoints into account without sacrificing the functionality that gets you the marketing results you need. That’s what makes this a great platform for marketers and clients alike.
