INBOUND 2024 wrapped in September and if you weren’t able to attend, don’t worry, we’ve got you covered. INBOUND brought together the biggest and the brightest in marketing, sales and customer experience (CX). INBOUND was also an icon-studded event featuring Serena Williams, Ryan Reynolds, Kara Swisher and University of Michigan’s own Dr. Marcus Collins, an award-winning marketer and cultural translator. But there was no bigger star than HubSpot’s new superpower, Breeze.
Your website was created to be your company’s best and most useful digital asset. When it was born, you made a fuss over it. You trained it to generate leads, promote your brand, and act as your virtual storefront. Now that it’s gotten older, though, it may be looking and acting tired, slacking off instead of keeping up with current trends.
The truth is, as your business and technology continue to evolve, your website might start to look dated. And, just as you invest in your company’s human assets, the time and attention you devote to nurturing your site can mean the difference between a website that works and one that wows.
Convenient online shopping, lockdowns, new technology, and ongoing social issues have drastically changed the habits of today’s consumers. They’re spending and trusting less, living virtually, and losing interest more quickly.
In this post, we’ll show you the five hottest marketing trends of 2022 that you need to be using to stay ahead of the curve, and we’ll share five trends that are so not hot right now.
You already know a strong website and digital strategy is essential to growing your business, but how well is your website actually performing? How does it rank against your competitors? What improvements should be made to help you market and grow better?
Just 25 years ago, you could grow a business with positive word-of-mouth, great customer service, and referrals from loyal customers. The jury was still out on the internet, your customers didn’t shop online (remember when Jeff Bezos was mocked for trying to sell books online?), and social media didn’t even exist yet.
It’s a different world now; like it or not, digital has taken over. Cultivating a solid online presence and engaging strongly with current and prospective customers is key to building and maintaining a successful business in the digital world.
Ah, the subconscious mind - it's a mysterious and amazing tool! It stores, sorts, and retrieves data, and it processes the information we absorb through our senses. In fact, according to Psychology Today, many of the elements needed for our brains to make judgments and decision-making are processed outside of awareness.
The machinery at work in the subconscious mind also plays a big role in influencing our habits and moods – often for reasons we don’t fully understand – and that can be observed in something as simple as how we perceive and react to colors.
Why do certain colors make us feel calm or happy while others invoke anger or anxiety? Why might warm colors stimulate a more energetic response, while cooler colors can lead to feelings of relaxation?
Writing content for the web is about far more than just sharing your best advice in text form; it's about cutting through the noise of the rest of the endless web content to make sure you're reaching and engaging the right audience.
Start by setting goals and identifying your ideal customer, and keep that in mind throughout the writing process. Who are you trying to attract? Which call-to-action should readers follow after interacting with a piece of content you’ve shared? Knowing the answers to these questions will help drive conversions and lay the groundwork for success.
