Jumplead is a decent option in marketing automation software for small businesses. It has all of the basics a company needs to convert visitors to leads and nurture them into customers. Jumplead doesn’t bombard you with unnecessary features, only the essentials. For some companies, this will be perfect; others may want a little more. Here are a few pros and cons to help you make the right decision when choosing marketing automation software.
Pros
Pricing
When it comes to price, not many marketing automation software can beat Jumplead. That’s because it’s free! You are allowed to have one user and up to 200 contacts without paying a dime. As your company expands and you obtain more contacts, you will have to pay to use the service. Until then, you can bask in the lack of cost.
Live Chat
Jumplead offers a unique chat and messaging capability, allowing you to live chat your leads while they’re on your site. Once a visitor reaches out to you through chat, their contact information and your conversations are saved to your records. You can also set alerts to let you know when a certain lead is on a specific page. This allows you to be in the right place at the right time to answer any questions they might have.
Cons
Fewer Tools
The reason why Jumplead is so much cheaper than many of its competitors is because they don’t offer many tools. They offer the basics that can definitely get the job done, but doesn’t allow you to go deeper into your content and analytics.
Less Integration
Jumplead’s other downfall is its lack of integration with other applications and websites. Having more integration makes the process of using marketing automation software much smoother. Going back and forth to different sites can be a real pain in the butt, not to mention the information that can get lost in translation.
Jumplead is great software and its low cost can be helpful to smaller businesses. Sure, bigger and better tools exist, but if you’re a small business who needs the basics to market your company, Jumplead could be your best option for marketing automation software.
Topics: marketing