HubSpot Announces Its New Marketing Superpower at INBOUND 2024

INBOUND 2024 wrapped in September and if you weren’t able to attend, don’t worry, we’ve got you covered. INBOUND brought together the biggest and the brightest in marketing, sales and customer experience (CX). INBOUND was also an icon-studded event featuring Serena Williams, Ryan Reynolds, Kara Swisher and University of Michigan’s own Dr. Marcus Collins, an award-winning marketer and cultural translator. But there was no bigger star than HubSpot’s new superpower, Breeze.

As a digital marketing agency working closely with businesses, we’re always on the lookout for tools that help simplify marketing for our clients. Breeze is HubSpot’s new AI solution – a tool designed to streamline processes, boost efficiency and help businesses grow without being overwhelming in cost or technical complexity. Breeze is a game-changer for businesses.

What Is HubSpot Breeze?

Breeze is a lighter, more streamlined version of HubSpot’s larger CRM platform. It’s designed for small and mid-sized businesses that want powerful marketing tools without the complexity. Whether you're building content, managing email campaigns, tracking leads or analyzing customer data, Breeze keeps things simple while still delivering high-impact results.

Some of the New Features that Caught Our Attention

• Breeze Copilot Using generative AI, Copilot helps you tackle various marketing tasks, from email automation to campaign management, all within HubSpot. It uses your CRM data to offer personalized support, saving you time and effort. It’s like having an extra pair of hands.
• Breeze Content Agent This is one the coolest features. Breeze Content Agent helps you generate high-quality landing pages, podcasts, blogs and case studies in no time. Whether you’re a one-person marketing team or have a small crew, this feature helps you produce professional, engaging content … fast.
• Breeze Social Media Agent - Everyone wants to boost their social media effectiveness. This tool analyzes your past performance, audience behavior and industry trends to craft compelling social media posts. And if you’re managing multiple campaigns, this tool will definitely have you managing them like a superstar.
• Breeze Agents The demonstration of this feature was amazing. Breeze’s automation tools are all about cutting down the busywork. These intelligent agents automate workflows, follow-ups and other repetitive tasks, freeing up time to focus on more strategic business-growing efforts. Faster results and less manual work? We’re all for it.
• Breeze Intelligence Breeze takes lead tracking and customer data to the next level with its data enrichment capabilities. It offers deeper insights and intent data, helping you understand your customers better and act on real-time information.

Breeze Is a Big Deal for Your Business

Let’s be real – most small to mid-sized businesses don’t need the massive toolset of a full-scale CRM. HubSpot Breeze offers a balanced, straightforward solution that provides everything you need to run efficient marketing campaigns without the extra fluff. It’s powerful, but not overwhelming. And the best part? It’s affordable.

For businesses looking to grow without overspending on marketing tech, HubSpot Breeze offers an entry point that won’t break the bank. You get a user-friendly experience with all the essential tools, making it easier to optimize your marketing efforts without an IT degree.

Is HubSpot Breeze the Right Fit for You?

If you’re running a small business or managing marketing for clients and you’ve been searching for a tool that’s simple but still delivers, Breeze is worth considering. It combines ease of use with powerful marketing features, making it a perfect solution for those looking to scale without the headache of complex systems.

InVerve Marketing Makes It a Real Breeze

Breeze was built for businesses that need efficiency, simplicity and affordability all rolled into one platform. After seeing it in action at INBOUND 2024, we’re excited to implement it for our clients in their upcoming initiatives, including social calendars, email workflows and landing pages for conversion ad campaigns.

Ready to take your digital marketing to the next level? HubSpot Breeze might be the answer. If you still have questions or need help making that leap, contact us and get support from our HubSpot experts for services like onboarding, migration and training your team with these exciting, new tools. We’d love to hear from you.

Happy marketing!