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Lisa Smith

Recent Posts

Marketing Automation Software: HubSpot

Posted by Lisa Smith on Apr 7, 2016 11:15:00 AM

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HubSpot is one of the most popular marketing automation software and services around. Being spammed is a nearly universal experience, and an annoying one to boot. HubSpot takes pride in supplying alternative methods to attract visitors to clients’ websites. But it’s not for every business. Below are a few of HubSpot’s pros and cons to ensure that you’re choosing the right marketing automation software.

 

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The Beginner’s Guide to Relationship Marketing

Posted by Lisa Smith on Apr 5, 2016 9:50:00 AM

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It’s 9 a.m. Sunday morning. In tradition, you and your family hop in the van and drive seven minutes to Joe’s Family Diner for breakfast. All the wait staff knows you by name and wants updates on your children’s soccer games. Joe, the owner, comes out from the kitchen to give a wise life lesson. The food is pretty cheap and tastes great, but the real reason you drive up to Joe’s Family Diner every Sunday—rather than Big Boy or IHOP—is because of the relationships you’ve made there.

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Social Media Monitoring Tools: Facebook Insights

Posted by Lisa Smith on Mar 24, 2016 10:18:00 AM

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Facebook Insights, Facebook’s social media monitoring tool, has made Facebook a top contender for digital marketing. With all kinds of data on likes, reach, and blog post analytics, this tool is a marketing goldmine. Best of all? You get tons of information at absolutely no cost. Here’s an overview of the different marketing tools available on Facebook Insights.

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Social Media Monitoring Tools: Twitter Analytics

Posted by Lisa Smith on Mar 17, 2016 12:33:00 PM

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Thanks to its social media monitoring tool, Twitter has become one the most useful services for marketers. Not only is it free, it has 305 million monthly active users. What’s more, by tracking impressions, engagement, clicks, and all kinds of information on your viewers, Twitter Analytics can help show you how best to cater to your audience. Here’s an overview of the most important information Twitters social media monitoring tool gathers.

 

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Why Networking for B2B Businesses Should Include Social Media

Posted by Lisa Smith on Mar 9, 2016 11:00:00 AM

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Networking for B2B businesses relies on industry events and meetups, but these don’t happen every day, making them somewhat unreliable. Similarly, the potential leads for a B2B business aren’t exactly the general public. When attempting to reach such a small, segmented list of buyer personas, the best place to turn includes virtually everyone you want to reach: social media platforms.

 

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