Does email marketing work? This is possibly one of the hottest questions in marketing today. Some believe email marketing is equivalent to using a physical map for directions, to which most would respond, “People still use those?” You can, but why?

This is the 21^st century. We have GPS in our cars and in our palms. You don’t need to find your bearings on a map.

But email marketing isn’t a map. Sure, it may feel like the first email was sent out while riding on a dinosaur. Sure, there are new, “shiny” ways to market, but the numbers don’t lie. Email marketing is not only a consideration; it is still an essential part to any marketing campaign. We love email marketing. Below are our reasons, supported by some fun statistics.

Even in the most urgent cases, building a new website should never occur in isolation. While making all key decisions on your own will undoubtedly speed up the time to your new internet presence, it can also lead to trouble down the road. In addition, involving other individuals or departments within your organization will mean multiple viewpoints, which in turn generally leads to a better finished product. So without further ado, here are 4 stakeholders that should be in your decision making group when you build a new website.

Viral marketing, it seems, is the overall objective for every campaign. Every marketer wants their campaign to be the next “ALS Ice Bucket Challenge.” They want to throw something out on social media and have it spread like a wildfire. I mean, who wouldn’t? The power of digital marketing in today’s world cannot be denied.

You've taken stock of your online presence, and you realize that you need a total website overhaul. In this blog post, we're going to go over a complete website redesign checklist -- and some of the many questions we'll be attempting to answer about your website redesign project plan include, but are certainly not limited to, the following: when is it time to hire a professional to redesign your website? Do you need to optimize your website for SEO? And what are some of the best practices, tips, and tricks for website redesign...and what do you need to avoid?

What comes to mind when you hear the phrase, “tight budget?” I imagine walking a tight rope between two skyscrapers. My heart is pumping fast. I’m so high up, I can barely breathe.

But it doesn’t have to be that way.

Yes, traditional marketing costs a pretty penny, but there are many alternatives, even for a tight budget.  Many of them can be a fun break from the traditional methods. What’s more, these methods are effective and can be easily tracked. Take a look through some of our best ways to market on a tight budget.

Jumplead is a decent option in marketing automation software for small businesses. It has all of the basics a company needs to convert visitors to leads and nurture them into customers. Jumplead doesn’t bombard you with unnecessary features, only the essentials. For some companies, this will be perfect; others may want a little more. Here are a few pros and cons to help you make the right decision when choosing marketing automation software.

Marketo claims to be a high end, quality marketing automation software, and for good reason. With some of the most in-depth analytics and seamless integration, Marketo is hard to beat. Marketo may be the cream of the crop, but with a costly price tag and a high learning curve, it isn’t for everyone. Below are some pros and cons to help you decide if Marketo is right for your company.

In today’s digital marketing world, it’s hard to imagine what life would be like without social media sites like Facebook and Twitter. Well, there was a time when traditional print ads, billboards, and TV commercials ruled advertising. In order to fully understand the ever changing digital realm, it’s important to understand where it all came from and how it has evolved. Here are the biggest trend changes in the history of social media.