InVerve Marketing & Web recently had the privilege of hosting HubSpot’s Principal Product Marketing Manager, Jeffrey Vocell for an evening of results-oriented inbound marketing chatter. Speaking to the Lansing Regional HubSpot User Group (HUG), Jeffrey outlined in detail many tips to help drive traffic to your website – from enticing Calls-to-Action and quality content, to website security and proper keyword research. But, we thought he might have a few more secrets in that genius-inbound-marketing-brain of his, so we sat him down to delve a little deeper. We wanted to zero-in on the tips that Jeffrey found most successful. So we asked, “If you had to choose, what would be the five most important tips to drive users to a website?” Here’s what he had to say:

Like peanut-butter and jelly, burgers and fries, and sales and marketing – some things are just meant to go together. Wait… sales and marketing? Yes! Sales and marketing are the ultimate power couple combo for business. And, like Brangelina, they even have their own power couple name – “Smarketing”.

Before we get into the topic of mobile web design, allow us to present three intriguing tidbits of trivia you may appreciate. 

Trivia item #1: 

Between 2008—the year Apple opened its online app store—and 2014, smartphone users downloaded 75 billion apps. Take a moment to visualize 75 billion. If apps were pennies, for example, 75 billion of them, laid out like a carpet, would cover the island of Manhattan.

UPDATED: March 31, 2017, 11:21 AM

What’s all the chirping about Twitter? A little (blue) birdy said that changes are coming. There are always mixed feeling when it comes to any social media platform establishing new rules, and Twitter is no different. As marketers, we know that the social media realm and its rules change faster than a chameleon changes color and, that’s only half the battle.  

The steps to optimizing your website redesign involve strategy that is geared toward reducing the level of risk to your already-existing organic search engine rankings and profits. If the redesign project is not constructed in a manner that is SEO-friendly, the redesign can result in an unforeseen drop in site traffic and rankings. Taking these key factors into consideration during the redesign process will drastically reduce those risks.

If you've noticed that some browsers are slowing down your online experiences, or if you have been frustrated with slow-loading, clunky mobile apps then you have been the victim of a bloated website and you are not alone. Average page weight has increased 15% since 2014.

The best things in life are free! Unfortunately, unless you can lay claim to coding and design skills, that statement is not true for websites, even - and especially - the best of them. If you are looking to update your digital presence, chances are you need to make sure that the project fits within your budget. Your website redesign cost, in other words, is a crucial consideration.

Award-winning websites are nice, but sites that delivers results are even better.

Upgrading your website almost inevitably means that your site will look better, load faster, and provide more visitor tracking information. But the fact is that even a beautiful site can fail to bring in leads and revenue if it isn't properly designed and managed.